오피 Evoked By Geometric Patterns is In this article, we’ll talk about the psychology of geometric shapes, how all the objects that surround us can be related to basic shapes, what are the basic meanings of shapes, and how you can use them to influence your visual marketing strategy. You can view the visual infographic of this post below, or skip it for a detailed explanation of the different types of shapes and their geometric meanings. Let’s take a look at what each of these forms remembers in our daily life to better understand how they can be used in our projects. But keep in mind that these types of shapes have a clear meaning and message – they are not subconscious at all.
They can represent common things, or they can carry higher symbolic meanings, religious, political or cultural. Symbols and icons are particularly useful when creating diagrams because they can convey information quickly. The difference between symbols and shapes is that the correct shape can use more numbers in the design, while too many symbols can be confusing and confusing. Different shapes convey different psychological and symbolic meanings, which means that skilled designers can use them to amplify the information or influence of the image.
Designers use shapes to express different ideas, create movement, add texture and depth to an image, suggest mood or emotion, or highlight an area of interest. For projects such as presentations, infographics, and social media graphics, forms are most often used as accessories or add-ons. Some abstract forms are universally accepted, while others require explanation.
In design, photography and art, these three broad categories of shapes – geometric, organic and abstract – play an important role in helping the viewer not only see the shape of an image or design, but also how they react and feel. in the image.
Not only does the type of shape you use affect the psychological and emotional response of the person looking at the image (see below), but the way you use this shape can also have a transformative effect on the visual outcome. While bringing objects to their basic shapes may seem like a child’s exercise, it allows us to see how important shapes are in influencing our emotional response to images. As the basic building blocks of any image, shapes have undeniable power in determining how we emotionally respond to an image. Starting with our fundamental need to structure and classify the world around us, forms have become a visual language that conveys our emotional responses to images.
It has been hypothesized that shapes and their characteristics, such as roundness, angularity, simplicity and complexity, influence the emotional responses of people in the field of visual arts and psychology. These studies show that roundness and complexity are fundamental to understanding emotion. Roundness. Studies show that the geometric properties of visual displays convey emotions such as anger and happiness.
On the other hand, compared with facial expressions or scenes with emotional significance, simple geometric shapes are more abstract and the potential emotional signals are weaker. In addition to these observations, subjective assessments in some studies have also shown the emotional value of simple geometric shapes. Based on a large amount of evidence in the literature that simple geometric shapes are associated with different emotional meanings, we expect that the emotional meaning of these figures can be automatically activated, thereby influencing the evaluation of the target in a consistent manner. In this research, it is important to find the relationship between emotion and geometry, as well as algorithms that automatically create patterns.
Patterns are basically created by (re) positioning and transforming (eg, multiplying, rotating) basic geometric elements. In this project, the patterns were deliberately chosen to evoke completely different impressions from different shapes. Several geometric transformations were made to these models to create the final model. In models, the mood lines mentioned above can be discerned in the general appearance of each model.
The model is based on ellipses, because psychological research has shown that people find round, rounded, or curved polygons prettier than rectangular geometry. There are emotions and feelings evoked by certain forms, inspired by cultural conventions and forms found in nature. The interesting thing about shapes is that they can make us feel a certain way. This means you can use them to create graphic design materials that evoke certain emotions.
Because people react emotionally to visual culture, designers can manipulate the psychological reactions of their viewers by making informed choices about design characteristics such as colors and fonts. Designers have used powerful typefaces for decades to give designs a certain mood, but the power of type psychology in shaping people’s emotional responses to a brand or logo has only been fully realized in the past few years. Psychological fonts can be used to make a brand feel more trustworthy, friendly, or ambitious, with designers often turning to emotional fonts to create a strong psychological impact on a brand’s identity. Experienced designers can combine several psychological effects by choosing specific fonts and colors, resulting in a psychologically thoughtful combination of design elements that conveys one or more emotional moods.
By changing the font style, choosing a font that is more emotional or powerful, a designer can make the viewer feel differently about the brand. Basically, the idea is to create connections between geometric elements and emotions to create patterns based on consumer preferences.
Previous research on primers showed that in the case of patterns, we are influenced not only by the underlying geometry, but also by the distribution of patterns, so the literature research was carried out in the area of lines (which could determine the type of diffusion of patterns) and basic geometric shapes. Lines can express different feelings, moods based on their movement, which has been analyzed in many areas where it is relevant, for example, in typography, in the visual arts, as well as in architecture.
The influence of shapes and colors is often studied, but there is little data on the emotional impact of models. Researchers examined factors such as color, texture, composition and simple semantics for understanding emotions, but did not quantify the influence of forms of perception.
The current work is an attempt to systematically investigate how forms of perception contribute to the emotions elicited by images by simulating the visual properties of roundness, angularity and simplicity using forms. Previous work has shown that simple geometric shapes can convey emotional meaning through a variety of experimental paradigms.
While many previous studies have examined the effects of emotional context (e.g. Van den Stock and de Gelder, 2014; Van den Stock et al., 2014a, b; Zhang et al., 2015), few studies have focused on the effects of emotional context. geometric context of the form. Until now, there have been no studies of the emotional impact of geometric patterns, so finding them was one of the key objectives of this study. In contrast to previous studies of image aesthetics, which were intended to assess the level of visual attractiveness , we try to use some psychological studies of the characteristics of forms and their influence on human emotions.